This event lets visitors experience soccer's various fascinations with SHUKYU Magazine, a purveyor of the football culture that has taken root in everyday life, through fashion, art, and music.

In an environment where coming into contact with soccer itself, including watching a game in a stadium, is difficult because of the COVID-19 pandemic, GINZA FOOTBALL MARKET will host activities focused on football culture from the viewpoints of fashion, art, and music to reexamine ways to enjoy that culture and discover new attractions. Visitors can also customize their own uniforms and T-shirts with creator-made patches and transfer sheets (free of charge).

Online livestreams of a Park Live performance related to the program as well as a soccer class for parents and children held by sports journalist and personal coach Tetsuo Nakanishi are also planned during the event.

Duration:2021.4.16 - 5.16 *This event has finished on April 24

Venue: B1/Basement 1


* This program has finished.

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Exhibition Overview

POP-UP STORE selling football items from around the world

This store sells football-related items from football publications and communities around the world, bringing together a wide range of items such as apparel and sundries, like uniforms and tote bags, as well as magazines.


JERSEY CUSTOMIZATION: customize old uniforms with original patches

With the cooperation of Avery Dennison Japan, the company that handles shirt numbers for the J.League and Premier League, workshops will be held in which visitors customize their own uniforms and T-shirts using original patches and transfer sheets from SHUKYU Magazine. More than 30 types of limited patches made by creators especially for this event will be available. Visitors can customize items they have brought from home or purchased at the venue. Visitors will breathe new life into their uniforms through these original patches, their experience at GINZA FOOTBALL MARKET, and carving out fresh football memories. Be sure not to miss this valuable opportunity to customize a uniform with original patches from Avery Dennison. (Both admission and the original patches are free of charge.)


A related Park Live performance

Enjoy a one-day-only concert from in-d, whose background is a lifestyle centered on football and who appreciates the sport in various forms, by playing and through fashion.

The concert will be livestreamed on YouTube and Instagram (free to watch).

Date and time

2021.4.23 (Fri), starting at 21:00, in-d





in-d / 2021.4.23 [Fri] 21:00-@instagram

Tetsuo Nakanishi's virtual soccer class IN THE PARK

The "Nakanishi Method" theory of soccer techniques, created independently by sports journalist and personal coach Tetsuo Nakanishi, is gaining attention as a method used with good results by the top Japanese players, including Takefusa Kubo, currently a success in Spain; Takuhiro Nakai; Yuto Nagatomo; and Yuki Nagasato.

This is a precious opportunity for firsthand instruction in the Nakanishi Method from Tetsuo Nakanishi for parent-and-child soccer enthusiasts throughout Japan who think, "I want to become good at soccer," or "I want my child to become good at soccer." There will also be a segment in which Mr. Nakanishi answers individual questions from viewers, so be sure to watch and participate.

Date and time

2021.5.5 (Wed, holiday), 13:00-15:00 (planned)


Livestream from Ginza Sony Park on the official YouTube channel


Tetsuo Nakanishi (sports journalist/personal coach)


free (advance reservations not required)

Streaming URL

*This content is no longer available

中西哲生のバーチャルサッカー教室 IN THE PARK


Event duration

April 16 (Fri) - May 16 (Sun), 2021 *This event has finished on April 24

* This program has finished.

Event hours



B1/Basement 1


free admission

Social media accounts

@ginzasonypark (Instagram, Twitter, Facebook, YouTube)



  • POP-UP STORE merchandise will not be sold online during the event. Some merchandise such as magazines can be purchased in the existing online shop.
  • Measures are taken inside the venue to prevent infection and the spread of disease. We ask for visitors' understanding and cooperation.