The Ginza Sony Park Project is a project for the renovation of the Sony Building, with three aims: to create a new hub for Sony brand promotion, offer people interactive new experiences, and make Ginza a more comfortable town.
The Sony Building, which was built in 1966, will go through a reinvention and emerge in August 2018 as"Ginza Sony Park."
The idea of providing a public space has been present since the very beginning of the Sony Building, in the form of Sony Square, known as the"Garden of Ginza." Ginza Sony Park is a reinterpretation of this concept, and will act as an interesting, attractive new space in Ginza. There are also plans to construct a new Sony Building that will inherit this concept of public space, and bring a new rhythm to the town and its people, with construction to be completed in 2022.
The Future of Ginza Sony Park
PARK / LOWER PARK
From August 2018 until the autumn of 2020, we will utilize this area as"Ginza Sony Park." It will pose an incredible challenge for us to create a public space in a town like Ginza, with so few parks, and in a prime location like Sukiyabashi Crossroads.
Our plan is to create a three-dimensional park structure that encompasses both the above-ground and below-ground floors, utilizing the flat ground of the above-ground areas and incorporating a concept known as"lower park" in the below-ground areas for an open, expansive space.
UPPER PARK / PARK / LOWER PARK
The new Sony Building, to be completed in 2022, will inherit this main concept—the idea of a park that will provide a public space for the town of Ginza.
The Sony Building's spatial design was based on the concept of"taking a vertical stroll in Ginza," with a seamless flower-petal structure considered very innovative at the time. With the new Sony Building, we aim once again to create an unparalleled space just our own, with the characteristic Sony playfulness.