The Ginza Sony Park Project is a project for the renovation of the Sony Building, with three aims: to create a new hub for Sony brand promotion, offer people interactive new experiences, and make Ginza a more comfortable town.
The Sony Building, which was built in 1966, has gone through a reinvention and emerge in August 2018 as "Ginza Sony Park." The idea of providing a public space has been present since the very beginning of the Sony Building, in the form of Sony Square, known as the"Garden of Ginza." Ginza Sony Park is a reinterpretation of this concept, and will act as an interesting, attractive new space in Ginza.
This wide open, vertically themed three-dimensional park consists of a flat, roughly 707 square meter above-ground area, and a lower park area comprised of four underground floors. The park retains the characteristic structure of the old Sony Building, while offering expansive underground spaces to relax and enjoy. This experimental park in the middle of the city offers a variety of interactive events, experiences, and other programs that stimulate surprise and playful enjoyment throughout the year.
There are also plans to construct a final phase of Ginza Sony Park that will inherit this concept of public space, and bring a new rhythm to the town and its people, with construction to be completed in 2025.
Phase 1 : 2018 - 2021
PARK / LOWER PARK
From August 2018 until the end of September 2021, we will utilize this area as"Ginza Sony Park." It will pose an incredible challenge for us to create a public space in a town like Ginza, with so few parks, and in a prime location like Sukiyabashi Crossroads.
Our plan is to create a three-dimensional park structure that encompasses both the above-ground and below-ground floors, utilizing the flat ground of the above-ground areas and incorporating a concept known as"lower park" in the below-ground areas for an open, expansive space.
Phase 2 : 2025 -
UPPER PARK / PARK / LOWER PARK
The final phase of Ginza Sony Park, to be completed in 2025, will inherit this main concept—the idea of a park that will provide a public space for the town of Ginza.
The Sony Building's spatial design was based on the concept of"taking a vertical stroll in Ginza," with a seamless flower-petal structure considered very innovative at the time. With the final phase of Ginza Sony Park, we aim once again to create an unparalleled space just our own, with the characteristic Sony playfulness.